Attempts to confirm the authenticity of images online

 Truepic produces software that equips photos with a special logo that helps confirm their authenticity.


They are working with Qualcomm, a company that manufactures a chip, to incorporate this technology into the same secure chip that recognizes fingerprints on smartphones.


"We produce pictures that have a distinctive mark," says Hanna.


"If someone were to modify a photo, the date and time, the location where that stamp was taken would be damaged, and we would understand that the photo was modified from the original."


In addition to the location and moment of photography, this system also offers a three-dimensional map of the location on the lens. Later, a viewer can access all of this information as well as any changes to the photo.


"So we have a complete transparency of everything that has happened to the photo from her shot to what she sees on screen," says Mr Hanna.


Truepic is collaborating with Microsoft, Adobe, and media organizations on a program that they hope will be included in every page and app that displays photos.


"If we were to look at a 10-year time frame, we want every photo or video to come with proof of authenticity," says Mr. Hanna.


Making it easier to detect fake images.

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